Now, while the topic at hand may not have anything to do with the Google Sandbox effect (I won’t even debate if it’s real or not, since I could honestly care less) or how to pick your keywords (or what tools to use – and let’s face it, like coffee, everyone has their favorite brand and flavor), this WILL teach you what you really need to know. You’ll learn a bit about HTML semantics, how to properly use HTML elements and attributes, so even if you’re an HTML coder, you might want to listen up and pay attention anyway, ya just might learn something.