Launch of the Brazil-Canada Chamber of Commerce Kitchener-Waterloo Chapter


Category: Blog, News, Press-release

June 25, 2024

Kitchener-Waterloo, ON – On June 21st, 2024, The Brazil-Canada Chamber of Commerce – BCCC proudly inaugurated its Kitchener-Waterloo chapter (BCCC KW Chapter) at the prestigious Communitech Building. The event marks a significant milestone in strengthening the economic ties between Brazil and Canada, particularly within the vibrant and innovative community of Kitchener-Waterloo.

The new chapter is co-chaired by Henrique Bilbao and Alessandra Hoffmann, distinguished figures with experience in international trade, law, networking, entrepreneurship and community building. Their leadership is set to steer the chapter towards its mission of facilitating trade and investment between Brazil and Canada, supporting the local business community, and advocating for policies that enhance bilateral economic relations.

Mission and Vision

The BCCC Kitchener-Waterloo chapter aims to:

  • Facilitate Trade and Investment: By creating a robust platform for businesses in Brazil and Canada, the chapter will streamline opportunities for trade and investment, ensuring that both countries benefit from a prosperous economic relationship.
  • Support the Local Business Community: Offering networking opportunities, the chapter is dedicated to helping businesses in Kitchener-Waterloo thrive. 
  • Advocate for Bilateral Policies: The chapter will work diligently to promote policies that enhance economic relations between Brazil and Canada, fostering a more conducive environment for bilateral trade and investment.

The Launch Event

The launch event was a resounding success, attracting a diverse group of attendees, including business leaders, government officials, and representatives from various industries. Communitech provided a fitting backdrop for the event, symbolizing the modernity and forward-thinking approach that the new chapter embodies.

Peter Hawkins, Co-Chair of the BCCC, addressed the audience, outlining their vision for the chapter and the strategic initiatives they plan to implement. “In Henrique Bilbao and Alessandra Hoffman, you will never meet a team who are so well connected and so willing to share their connections with others,” said Peter Hawkins in his opening remarks.

Strategic Goals and Initiatives

The BCCC Kitchener-Waterloo chapter has outlined several strategic goals and initiatives, including:

  • Trade Missions and Delegations: Organizing trade missions to Brazil and Canada to explore business opportunities and establish partnerships.
  • Business Forums and Seminars: Hosting events that bring together experts to discuss key issues affecting bilateral trade and investment.
  • Policy Advocacy: Collaborating with government agencies to advocate for policies that benefit businesses and enhance economic cooperation between Brazil and Canada.
  • Networking Opportunities: Providing platforms for business leaders to connect, share insights, and forge lasting partnerships.

Looking Forward

The establishment of the BCCC Kitchener-Waterloo chapter represents a pivotal step in fortifying the economic bridge between Brazil and Canada. With Henrique Bilbao and Alessandra Hoffmann at the helm, the chapter is poised to become a central hub for businesses looking to expand their horizons and capitalize on the opportunities presented by this dynamic bilateral relationship.

As the chapter embarks on this exciting journey, the Kitchener-Waterloo community can look forward to a future filled with growth, innovation, and strengthened ties with Brazil. The BCCC Kitchener-Waterloo chapter is not only a testament to the strong bond between the two nations but also a beacon of the potential that lies ahead in their economic partnership.


WRITTEN BY: Brazil-Canada Chamber of Commerce

SOURCE: Brazil-Canada Chamber of Commerce

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